Developing Creative eLearning

Quality design presents information in a clear, concise way that engages an audience effectively. Graphic design should play a major role in any project, whether it is an interactive online module, or a printed job-aid. Without design, an audience could completely miss the message or worse yet, ignore the content. When taking time to develop your eLearning content, you should think about how the information will be presented and how it will look.

Consider your message. What is the most important thing your audience should learn? What should they be focusing on? Visually, there should be a hierarchy of information. The audience should be able to read information in order of importance.

Laying out content in a creative way can also be a great way for an audience to learn. Instead of bulleted text on every slide, try having some graphic elements to break up the monotony. Consider typography, color, images, and composition on the page. The end goal is to clearly communicate information, and a quick, eye-catching design will make the user stop and focus. Is there a way to highlight a key point? Perhaps some text could be replaced with an image that describes the same idea.

Creating a consistent look and feel to an eLearning project helps create a sense of order. Too many different elements can be confusing and distracting. Create a library of reusable assets that you can select from to make the course look cohesive.

These are just a few ideas to help your audience have a greater chance of engagement and retention. Consider how visual elements can help your next eLearning project succeed.

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